How Do You Roll? blog

It’s a New Year!

How Do You Roll? — Wed, 04 Jan 2012 23:18:00 +0000

Happy New Year!

With the beginning of 2012, all of us at HDYR? are eager to get down to business and continue to build on the momentum of 2011. It seems like ages ago that many of our locations opened, but last year we in fact (more than) doubled when we opened our fourth Austin HDYR? and expanded to San Antonio, Houston, and College Station.

We’re thrilled to continue our sushi revolution by opening franchises nation-wide during 2012. I’m sure by now you’ve heard all the buzz on our newest locations, but I’d love to share with you the most recent updates.

Locations currently scheduled to open in February

Phoenix, Arizona- 1515 N. 7th Avenue Suite 100, Phoenix, Arizona 85003

Tucson, Arizona- 914 E. Speedway Blvd., Suite 110, Tucson, Arizona 85719

Jacksonville, Florida- 9734 Deer Lake Court, Suite 9, Jacksonville, Florida 32246

Marina del Rey, California- 4730 Lincoln Boulevard Unit A, Marina Del Rey, California 90292

Opening Spring 2012
(Keep an eye out for more updates!)

Gainesville, Florida-1802 W. University Avenue, Gainesville, Florida 32603

San Marcos, Texas- 420 University Dr., San Marcos, Texas 78666

Austin, Texas- 11521 FM 620, Suite 1500 Austin, Texas 78726
That’s right- we’re pleased to announce that the lease for our 5^th location in Austin has been signed. Look for us in the Plaza Volente Shopping Center at 620 and Anderson Mill!

We’re expecting much more growth throughout 2012 and couldn’t be more excited. As we continue our nationwide expansion, we are very thankful for our loyal HDYR? fans and we wish you all the best for the new year!

We’re Warmin’ Up!

How Do You Roll? — Fri, 30 Dec 2011 19:41:58 +0000

We’re heading into the last month of California Dreamin’… at HDYR? If you haven’t ordered a Cali Dreamin’… at any of our locations yet, here is a demonstration of its effects.

Okay, that might be a bit of a dramatization, but we are serious about the California Dreamin’… being around for only a limited time.

Get your fix before January 31st— and while you’re at it, check out our contest on Facebook. Everyone who enters wins a free roll and the person who posts the picture that gets the most “likes” wins a trip for two to California!

Warm wishes for 2012!

The FAQ’s about “California Dreamin’…”

How Do You Roll? — Thu, 08 Dec 2011 16:00:53 +0000

After spending a day talking to you guys, we’ve found out that there are some uncertainties surrounding our “California Dreamin’…” Contest. Here are the answers to some of the most asked questions…

1. It’s freezing outside and you really want me to wear my swimsuit?

Though people typically wear swimsuits to the beach, we aren’t expecting you to wear yours to our restaurants! Here are some ideas we came up with while creating the contest:

- Wearing floaties over your business suit

- Wearing snorkeling gear while also wearing your heaviest winter coat

- Wearing your scuba suit (I’ve heard those are warm)

2. How much creativity are you looking for?

We’re not judging the contest, so as long as you get the most “likes” on Facebook, we can’t tell you how creative you should be. Though you might be able to get your friends to “like” your photo with minimal effort, we’re betting that other HDYR? fans will be more likely to “like” the photo if it gives them a chuckle. But hey, if you have 5,000 friends, that might be enough to win.

3. How do I get the most “likes” on Facebook?

Anyone can like the photo once it’s posted the HDYR? Facebook page. You can also share the photo with your friends via the “share” button.

After clicking share, it’ll give you options to post on your own wall, a friends wall, and a group or send it in a private message. Very important tip and it has to do with the way Facebook is set up- you should direct your friends to click on the photo so it links to our HDYR? page and then they can like the photo. If they click “like” on the shared post, it does not translate to a “like” on our page.

4. How do I post the photo on the HDYR? Facebook?

The answer to this really depends on what device you’re using. Most camera phones can upload pictures to our page, but it’ll depend on what type of phone you have and your data service.

From a computer, go to our wall and next to “share,” click photo. Then follow Facebook’s directions from there.

5. I have a long time to enter, right?

We know that January 31^st at 11:59 p.m. seems like it’s a lifetime away, but we purposely gave you a while to enter so that you had time to campaign for the most “likes.”

Remember, every entry receives a free roll!

If you have any more questions, please don’t hesitate to contact me (Brittany@howdoyouroll.com). I can’t wait to see more photos!

We’re “California Dreamin’…” at the DKR Stadium!

How Do You Roll? — Mon, 05 Dec 2011 21:25:41 +0000

Want to enter our “California Dreamin’…” contest but are unsure how? Well, you’re in luck! We’ll be at the HDYR? inside the Red McCombs End Zone in the Darrell K. Royal Stadium on the UT campus from 11 am to 2 pm tomorrow, December 6. While we encourage you to bring your own beach gear and camera, we’ll have some props and technology to help you upload your photo. Once you upload it to our Facebook, you’ll still have to get the most people to “like” it.

AND, it gets better. We’ll also have our prize wheel and some awesome swag! We’re still offering our “California Dreamin’…” special, so you can pick up a Cali roll and miso soup for $5 while you’re hanging out with us. Texas students, if you need a break from studying for finals or you’re just avoiding studying, head to the north end zone for some great food, fun and free stuff.

Come in. Warm up. Roll out.

HDYR? volunteers at the Austin Children’s Museum!

How Do You Roll? — Fri, 02 Dec 2011 15:22:42 +0000

Wednesday, our talented team from the corporate office volunteered at the Austin Children’s Museum. If you haven’t been to the ACM, you absolutely should check out what they do. They have a really neat place and a great mission.

We’ve partnered with the ACM in the past, but were more than excited to put some muscle behind cutting gingerbread and assembling milk cartons for the museum’s first weekend of Gingerbread House Workshops.

Not only was it great to be able to get our hands dirty, but we practiced our teamwork skills in order to complete our tasks.

After leaving the ACM, we came back to the office in high spirits, discussing which volunteer opportunities we should tackle next…

Until next time… thanks for rollin’ with us!

HDYR? wishes you a Happy Thanksgiving

How Do You Roll? — Wed, 23 Nov 2011 19:04:33 +0000

I’d like to take this time to point out the obvious- tomorrow is Thanksgiving. Aside from chowing down on a ridiculous amount of holiday food and watching football, tomorrow is for reflecting on all that we have in our lives and are grateful for. Everyone at How Do You Roll? has spent the past month discussing what we are thankful for- wonderful families, terrific friends, and beyond amazing coworkers. Not to mention, we are thankful for you, our loyal sushitarians. We’ve said it before, and I’ll say it again for everyone… We love that you love us!

Though our stores won’t be open on Thanksgiving, I wanted to share with you an exciting new way to serve your Thanksgiving feast. Drum roll please!

Thanksgiving sushi!

If you’re tired of seeing the same spread on your table at every holiday, why not jazz up your food (or use your leftovers) and make your own Thanksgiving sushi? I’ve found a few recipes online, and this one seems the most user-friendly. If you try this, let me know how it goes! If you want more creative ideas, this blog had a few different ingredient options.

Until next time my friends, have a very happy Thanksgiving!

We’re dreamin’ big!

How Do You Roll? — Thu, 17 Nov 2011 16:30:03 +0000

The weather outside is… well… cold. Jack Frost is slowly (and I really mean slowly) creeping into Texas, and all of us at How Do You Roll? are bundling up in order to avoid the inevitable goose bumps that come from chilly weather. In addition to stocking up on tissues, hand sanitizer, blankets and Vitamin C, we’re filling our stomachs with steamy miso soup and delicious California rolls that have us dreaming of a much warmer place. This combination of miso soup and Cali rolls has helped us overcome our “winter blues,” so much so that we want to share it with you, our favorite sushi fanatics. While you’re out braving the below-comfortable temperatures, doing whatever it is that makes you… well… you, stop by your nearest HDYR? for a Cali roll and miso soup for a heart-warming price of $5. We promise that this will have you “California dreamin.’” With the onset of winter, don’t crawl into your hibernating hole for too long or you’ll miss out on this limited time offer.

But wait, what’s that? There’s more? HDYR? is giving away a trip for two to California for 3 days and 2 nights… how awesome is that? Also, each person who enters will get a free roll added to his or her Frequent Roller card. Here’s how you enter:

Go to the most accessible HDYR? location and snap a photo of you in your beach gear
Post that picture to the official How Do You Roll? Facebook page
Share it with your friends, the person who posted the photo with the most “Likes” will win

It’s seriously that easy.

A few disclaimers:

One entry per person, per frequent roller card
You must be 18+
Inappropriate pictures will be disqualified and taken down at HDYR?’s discretion
The contest ends January 31, 2012 at 11:59 PM Central Time

For official details and rules, check out our website. I can’t wait to see how creative you get!

Come in. Warm up. Roll out.

Rollin’ Often?

How Do You Roll? — Thu, 10 Nov 2011 15:13:40 +0000

Feeling like rollyalty? Well, you are! At HDYR? you are a VIP to us and we are thrilled that you choose us time after time. The Frequent Roller Program rewards you for being an HDYR? fanatic, at no cost to you. There are three levels to the program: High Roller, Honor Roller and Rockin’ Roller. The more you roll, the more you earn!

If you haven’t already joined our Frequent Roller Program, here are a few reasons you should…

Buy 10 rolls, get one free!
Free miso soup or edamame when you register your High Roller card
Win freebies through Facebook and Twitter contests

Convinced yet? Ask your cashier for a High Roller card the next time you’re at a HDYR? location and register it online when you get home. If you don’t have time to register your card right away, no worries- you’ll still accumulate points every time you present your card.

Not enough meat for you? Check out our past blog post or website for more information. Also, make sure to follow us on Twitter and Facebook for contests, freebies and updates!

If you already are a Frequent Roller, thanks for stickin’ around!

Rollin’ into the HDYR? Family

How Do You Roll? — Tue, 08 Nov 2011 15:50:17 +0000

Hey all you rollers,

I wanted to take the time to introduce myself, the newest member of the HDYR? family and blogger, Brittany. I couldn’t be more excited to be a part of the company and wear the crown as “Publicity Princess.”

Throughout my training, I’ve found myself thinking about our corporate mission, “Making the world better, one stomach at a time,” and how I can contribute. To me, our mission means that we aspire to affect each one of you in a positive way. We encourage your creativity, uniqueness and personal goals for betterment. As I’ve heard so often around the office, we are a people company serving sushi and I can’t wait to interact with you, our people.

I plan to roll out new blog entries often, so check back to get the inside scoop on what’s going on at your favorite HDYR? stores and to discover how we are inspiring people like you. If you have any topic suggestions or have a burning question you want answered, please feel free to contact me at Brittany@howdoyouroll.com.

I look forward to getting to know all of you stellar individuals,

Brittany

A little more about the “Publicity Princess”

Education: University of Texas; Dual Major Public Relations and Radio-Television-Film

Interests: Running, traveling, eating, being a princess, Tweeting, reading, discovering new things, Texas Football, oh and eating some more

HDYR? roll: Seaweed, white rice, chicken, jalapeno, green onion, cream cheese and spicy mayo

Peanut Butter & Jelly Sushi?!

How Do You Roll? — Thu, 13 Oct 2011 16:12:26 +0000

…well, not really…

But here’s a fun way to switch up your regular ol’ PB&J…peanut butter and jelly “sushi” rolls!

P.S. It’s even more fun if you eat them with chopsticks!

Photo credit: Jif

PREP TIME

3 minutes

YIELD

1 serving (8 pieces)

INGREDIENTS

2 tablespoons creamy peanut butter
2 tablespoons jelly, jam or preserves of your choice
2 slices bread

DIRECTIONS

REMOVE crusts from bread. With a rolling pin or large soup can, completely flatten bread.
SPREAD 1 tablespoon peanut butter and 1 tablespoon fruit spread on each slice of bread
ROLL each slice into a tight spiral. Cut each spiral into 4 pieces.
Enjoy!

Recipe provided by Jif